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Every business has its own lingo, and if you have a working knowledge of the jargon in the car
business, it will help you in your negotiations.
It's not a completely different language they use, just certain phrases that you may or may not
understand.
Speaking the dealer's own language will clue them in that you know a few things about the car
business...and they will most likely shoot straight with you.
Here is a list of expressions you will hear, including their translation:
Fresh up: A new customer who walks on the lot.
Be Back: A customer that has been to the lot before and is returning.
Phone Pop: A customer who called in and is visiting the lot as a result of the phone
call.
Spoon or Bone: A customer who is handed to a salesman by the sales manager.
A Nickel: $500.00
A Dime: $1,000.00
Home Run: A huge profit on a car deal.
Full Pop: A deal that was purchased at full MSRP with no discount.
I ripped his head off: A huge profit on a car sale.
I held a grand on the trade: Keeping profit from the customer by showing him that his car
is worth $7,000, when in reality the ACV was $8,000.
He's hook in the trade: A customer who is upside down in his trade in,
meaning his car is worth less than what he owes on it.
He's buried in his car: Phrase used to describe a customer that has so much negative
equity in his trade in that he can't get out of it.
He's a jack: A customer who is not in the market and just wasting the salesman's
time.
Front End Profit: The gross profit gained on the sale of the car itself.
Back End Profit: Gross profit gained on the financing of the car and any other product,
like warranties, LoJack, etc.
Reserve: Profit gained on the financing...if rate is bought for 4% then sold for 6%, dealer
makes 2% worth of reserve.
Carry back is too high, get some more cash: Carry back is the total amount financed.
I need some glue: Something to get from the customer in order to keep them in the
dealership, like driver's license, the keys to their trade in, etc.
He's a get me done: Describes a customer who has bad credit that would take any car
he could get financing on.
He's a bog or He's a roach: A person with bad credit.
It's a mini deal: A minimum profit for the salesman, typically around $100 for the
salesman.
We hope that this DealerSpeak cheatsheet helps you snag that perfect deal for your new or
used car...We're here to help.
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