Know How to Negotiate with Car Dealers
Car dealers assume that car buyers don't have the first clue about
how to negotiating a car
deal. We are here to prove them wrong and to help put you on an equal footing when it comes to
negotiating buyng a car.
Save Money Through Car Buying Negotiation Techniques
Negotiating buying a car can save you hundreds or even thousands of dollars -- it only takes a little time investment. Learn the lingo and the rules, collect the documents you'll
need to present and line up financing and after-market items on your own and it will pay huge dividends when you are
negotiating with a car dealer --
and on the back end. So let's get started and when you finish your homework, you'll know
how to negotiate with a car dealer like a pro.
How to Negotiate with Car Dealers in Ten Easy Steps
- Know What You Want: The first step in knowing how to negotiate with a car dealer effectively is to know exactly what you
want. Be specific with exterior color, interior color and options that you want. Review auto reviews and 2005 car comparison
sites like Autobytel.com and Autoweb.com to help figure out exactly what kind of car you would like. Also, be
specific with the terms you want, the length of the loan or lease, the mileage on the lease, the
amount of the down payment, etc. Then, when in the process of negotiating buying a car, you can give up a few non-essential must-haves to get the
price you want.
- Do Your Research: Before negotiating for a new car deal,
compile as much information as you can get your hands on regarding
your new car. Know exactly what the dealer invoice price is, how much "holdback" they will get,
if there are any incentives or rebates available to you, a list of all dealers that have the car,
a pre-approved loan, etc. The more research you do, the more informed you will be and informed car
buyers get what they want at their price more often than uninformed car buyers. That is how to negotiate for a new car.
- Rehearse How You Want to Negotiate Buying a Car: If you rehearse before you sit down to negotiate with a car dealer,
you will be comfortable and natural in your approach. By rehearsing, you will have time to figure
out how the sales manager will respond and you'll have an appropriate response to each objection.
Create a list of objections that you will probably hear from the dealer and a list of your
responses. The more you practice, the less likely you will appear nervous and unprepared.
- Be a Good Listener: The problem salespeople have the most in negotiating with a car buyer is they are so
determined to get their point across that they stop listening. Salespeople and sales managers give
away their power when they talk more than they listen. You should use this yourself...LISTEN to
what is being said. If you are listening, you will be able to see the problems and act
accordingly. Remember: We were given one mouth, but two ears.
- Aim Low: One of the key things to know about how to negotiate with a car dealer successfully is that you should never be afraid to make an offer too low.
Don't be afraid to offer their dead cost or LESS to the dealer. It is a lot
easier to work up to their number then it is for them to work down to your number. You are not
going to insult the salesman or the manager if you show them the information you have and know
about how their business works...knowledge is power. They'll actually respect you and treat you
better, which can only help when negotiating buying a car.
- Don't EVER Make the First Move: Anyone who knows how to negotiate a car deal knows that you MUST let the dealer put together the first offer. In the car
business there is a saying and it is true...the first person to talk, loses. Remember that you
have all the power in these negotiations - you can get up and walk away at any point in time.
The sales manager has everything to lose, you don't have to buy from him; you can go anywhere
and negotiate with any car dealer. Make the dealer convince you to buy from them. Make them work for the sale.
- Be Patient with the Car Buying Negotiations: In all negotiations you have to be patient. The dealer is not going to
give you what you want on the first go around. If they do, get up and walk away because you
haven't researched enough and you probably missed some incentive or rebate. This is a game,
kind of like chess. A game of chess is not won in one move. If the process isn't going the way you
want it to go, leave and come back to try again.
- Create a Positive Mood: Smiling will put everyone involved in the car buying negotiations at ease. Present your offer with a
confident smile. Salespeople will not take it personally if you do this in a friendly manner.
People that don't know how to negotiate with a car dealer often come in with an attitude of
"I will not get screwed," and they end up getting screwed.
By creating a positive and friendly communication, everyone will be easier to deal with. Even
if your price isn't reached, you can leave and then come back and the salesman will remember
you as a nice customer and not as a difficult one. You get a lot more bees with honey than you do
with vinegar. Be positive and smile. It's contagious.
- Be Prepared to Walk Away: Always know you can get up and walk out of the car buying negotiations at anytime. This is
vitally important, because there is a good chance you will have to do this. As soon as you get
two feet from the door, you will be surprised at how quickly the numbers will come tumbling
down. If the salesperson doesn't chase after you, you probably were at a good deal. Keep in mind
the more time a salesperson has invested in you, the harder he will work to get to your price.
The sales manager will do the same thing - get him involved early. A key part of how to negotiate with a car dealer is to remember that pleasing all parties is important.
This is a game and the
salespeople want to win that commission every bit as badly as you want to score that car at
your price.
- YOU HAVE ALL THE POWER: This is the most important thing to remember in how to negotiate with a car dealer.
The sales manager HAS to sell these cars, but you don't have to buy them - which means you have
the upper hand. Don't let emotions get in the way. The salespeople are trained to push your
emotions to get you to buy. Remove your emotional ties to the car before you go. Approach the
dealer with this attitude: If it doesn't work we can always try again in six months - I really
don't need the car right now. In negotiating buying a car, the dealer has almost no power. They have to rely on you to give
your money to them. You hold the purse strings and the power; use it to your advantage.
How to Negotiate with Car Dealers: Get Expert Car Dealer Advice!
For more information on how to negotiate with car dealers, see www.goseeted.com.
