There is a specific car buying language that people in the car business use. If you have a working
knowledge of their quotes and jargon it will help you in your negotiations. It's not a completely
different language they use, it's just certain phrases that you may or may not understand. If you can
communicate with the dealers in their own language, they will understand that you know how to negotiate
a car deal and will most likely shoot straight with you.
Here is a list of dealer jargon you will hear and what they really mean:
Fresh up: Phrase used to describe a new customer who walks on the lot.
Be Back: Phrase used to describe a customer that has been to the lot before and is returning.
Phone Pop: Phrase used to describe a customer who called in and is visiting the lot as a
result of the phone call.
Spoon or Bone: Phrase used to describe a customer who is handled to a salesman by the sales
manager.
A Nickel: Phrase used to describe $500.00.
A Dime: Phrase used to describe $1,000.00.
Home Run: Phrase used by car salesman to describe a huge profit on a car deal.
Full pop: Phrase used to describe a deal that was purchased at full MSRP with no discount.
I ripped his head off: Phrase used by car salesman to describe a huge profit on a car sale.
I held a grand on the trade: Phrase used by the salesman to describe keeping profit from the
customer by showing him that his car is worth $7,000, when in reality the ACV was $8,000.
He's hook in the trade: Phrase used the describe a customer who is upside down in
his trade in, meaning his car is worth less than what he owes on it.
He's buried in his car: Phrase used to describe a customer that has so much negative
equity in his trade in that he can't get out of it.
He's a jack: Used to describe a customer who is not in the market and just wasting the
salesman's time.
Front End Profit: Describes the gross profit gained on the sale of the car itself.
Back End Profit: Describes the gross profit gained on the financing of the car and any
other product like warranties, Lojack, etc.
Reserve: Describes the profit gained on the financing...if rate bought for 4% then sold for
6%, dealer makes 2% worth of reserve.
Carry back is too high, get some more cash: Carry back is the total amount financed.
I need some glue: Glue is described by salesman as something to get from the customer in order
to keep them in the dealership, like drivers' license, the keys to their trade in, etc.
He's a get me done: Describes a customer who has bad credit that would take any car he could
get financing on.
He's a bog: Describes a person with bad credit.
He's a roach: Describes a person with bad credit.
It's a mini deal: Describes a minimum profit for the salesman, typically $100 for the salesman.
For a complete glossary of dealerese, visit
Edmunds.com.